MY STORY

My background in law and journalism shaped how I think, and how I work. This is the story behind how I apply that to content, strategy and communications.

I didn’t start out in marketing.

I studied Law first, which meant spending 3 years working through complex information, understanding different perspectives, and learning how to communicate things clearly and accurately. After that, I went on to complete a Masters in Multimedia Journalism, where I learned how to find stories, shape them, and make them engaging for an audience.

At the time, I didn’t think of this as “marketing”. I just knew I was good at taking something complicated and making it make sense.

Looking back, that’s exactly what it is.

During my Multimedia Journalism Master's degree, I was constantly working with information that wasn’t simple. Whether it was interviewing people, producing articles, or creating multimedia content, the challenge was always the same, how do you make someone care and understand at the same time?

That process, finding the story, structuring it properly, and making it accessible, is what naturally led me into content and communications.

I started applying that thinking in a more commercial context during my time as a Content and Email Marketing Intern at Bron Yr Aur Micronation.

When I joined, the brand had very little structure across its content. Social media was inconsistent, messaging wasn’t always clear, and there wasn’t a strong way to communicate what the organisation actually was.

Rather than trying to perfect everything upfront, I worked in a more iterative way, testing content, refining ideas, and gradually building something more structured based on what actually resonated.

One of the main things I introduced was the brand’s newsletter. This became a way to properly communicate the purpose of the micronation, while also creating something of value for the audience. Through this, I contributed to a 32 percent increase in newsletter subscribers, alongside growth in reach and engagement across social.

That experience taught me something important, consistency doesn’t come from forcing everything to look perfect from day one. It comes from understanding what works, and building from there.

More recently, I’ve been developing the strategic side of my work through Agent Academy, where I’ve been part of a competitive industry traineeship working on a live brief for Chiesi, a global B Corp pharmaceutical company.

As part of this, I’ve collaborated with over 20 industry stakeholders from organisations including Size, MP & Co and Tigerbond to develop an early careers proposition.

This involved research, competitor analysis, and building a structured framework around how Chiesi can attract, retain and develop future talent. It pushed me to think beyond just content, and understand the reasoning behind it, why something works, who it’s for, and how it fits into a wider strategy.

Alongside this, I’m currently working on a freelance project with Joe Woof, supporting the launch of his Instagram presence and helping to build his personal brand around The Addiction Economy and his upcoming book.

This project is heavily research driven, exploring complex social, psychological and commercial issues. My role is to take that depth and translate it into content that people can actually engage with, without losing the meaning behind it.

It’s exactly the kind of work I enjoy most, where there’s something real to say, and the challenge is making it land.

Across everything I do, I come back to the same approach:

- Start with understanding, not assumptions

- Find the story within the information

- Structure it so it actually makes sense

- Make it engaging without oversimplifying it

I’m still early in my career, but I’m not starting from nothing. I’ve worked across content, newsletters, social media and strategy, and I’m continuing to build both the creative and strategic sides of my work at the same time.

I’m looking to move into a role across marketing, communications or content where I can keep developing, work on real projects, and continue building the skills I’ve started to develop.

I’m particularly interested in work that sits between creativity and strategy, where it’s not just about posting content, but understanding why it works and how it connects with people.